10 thoughts on “Customer Value Journey”

  1. So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

  2. Before we continue with step 4, we need to keep one thing in mind: Right now, it’s too early in the customer value journey to even think about profits. This will frustrate a lot of business owners, but remember that customer acquisition is the most expensive marketing activity. Once a customer has gone through all eight stages of the customer value journey, keeping them as a repeat customer will be much easier. Now, once a potential customer moves into the “convert” stage of their journey, they are engaged in your marketing efforts, and probably follow you on one or more of your social media platforms. Now is the time to make them an entry-point offer. An entry-point offer is a product or service designed to give the customer high value at a low cost to them. This can take many different forms, such as a consultation visit or a special sign-up offer. These offers are designed to give the customer an easy entry-point. Your focuses in this stage should be on digital advertising, content marketing, email marketing, and search marketing.

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