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Customer Value Journey

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While reading my blog-post the first question appear in your mind that what does this title mean? Continue reading and you’ll understand what I am trying to explain.
If you have or you are willing to start business or start-up this blog will help you a lot.
Building a quality prospect or customer is a challenging task for businesses & startups. Building a customer need a strategy this strategy is nothing but a journey. In the long term journey, you need to stay in touch with your prospects. No one finishes this journey alone. Many startups failed to maintain this journey with the prospect. Their prospect will get lost along the way, stall out or forget they ever started on a path with their brand. That’s why you need to create & follow the strategy. There are 8 steps which help businesses to give prospect boost when they stuck and encourage them every step of the way.

Disclaimer: I will explain these steps in more detail in future blog- post

Step 1: Make your prospect aware of your presence

The first step is obvious. You need to be on prospects radar. That can happen through advertising, blog posts, events, word of mouth, social media or any other channels where your prospects spend time. So you can put your products, offers and solutions in front of your ideal prospect. They may ignore you first but with the time they will understand you are present in the market. Let your prospects know there is a problem and you have a solution.

Step 2: Get the prospect to engage with your brand

In this step, you need to share free but valuable content with your prospect. It’s about being in gear with someone, building and deepening a relationship with the prospect. Give them values they stay with you. Adding your 2 cents will help you build this relationship.
This type of engagement can happen through an ongoing conversation with your prospect with the help of multiple channels like blog posts, social media, videos, podcast, emails, online community, customer support, etc.

Step 3: Ask your prospects to subscribe

You need to build trust with your prospect. This can only happen when prospects like their experience with your brand. Once that happens, ask them for small commitment i.e. subscribe and permitting you to contact them through call or email.

There is one problem. Today, everybody careful to share their contact information with anyone. Nobody is ready to share it easily. You need to share something valuable in exchange for contact information like a free sample of product or chapters of book, demos, reports, guide, etc.

Step 4: Make them a customer

Make sure your free offering has enough value like answering prospect questions or solving their problems. This will make a prospect relationship with your brand stronger and deeper.
Now it’s time to make the customer. Give them an entry point offer of high-value product which has a low risk for them. Make sure this offer took less effort to get the customer.
Understand entry point offer is not designed to make you profit. Its purpose is only to create a smooth transition from subscriber and follower to a paid customer.
You will get profit in the latter part of the journey. It saves the cost of acquiring the customer.

Step 5: Get customer excited about your brand

This is part where you need to create excitement in customers mind about your brand. It can only happen when you give your customers a memorable experience.
Give them a bonus with your products that surprise and delight.
It can be a bonus guide, extra video or anything free with your products or service to make them happy.

Step 6: Make them the frequent buyer

It’s time to make a profit. Your goal is to generate repeat buys and real profits. Your entry point offer was created to make them customer & improving the relationship with them. Now it’s time to sell them real products because if you’re serving your customer well they’ll want to buy again and again
Your current offers make simple upsells made after the initial purchase like a bigger, better solution, exclusive only for you, etc.

Step 7: Ask them to spread the love

Happy customers love to share their experiences with your brand. But first, you need to encourage them to do so. One they do, they become even more loyal to your brand.
This can happen when your customers write a positive review or they share their experiences with the help of social media post.

Step 8: Make them promoter

This is the final step of the customer value journey.
Your customer may be done passive promotion of brand throughout the journey. But now it’s time to make them actively spreading the word about your brand, product or service. They will tell stories about their experiences, recommend people about your brand and also share your offers because not they truly believe and trust them.
Active promotion can be an affiliate or a committed relationship. It can be a free offer for sending the new customer to your way. This is a win-win situation for both parties.

This is how the customer journey works.
If you like what you read then please like, comment & share this blog- post with your friends and family. Also, stay tuned with me for more interesting information!

13 COMMENTS

  1. So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

  2. Before we continue with step 4, we need to keep one thing in mind: Right now, it’s too early in the customer value journey to even think about profits. This will frustrate a lot of business owners, but remember that customer acquisition is the most expensive marketing activity. Once a customer has gone through all eight stages of the customer value journey, keeping them as a repeat customer will be much easier. Now, once a potential customer moves into the “convert” stage of their journey, they are engaged in your marketing efforts, and probably follow you on one or more of your social media platforms. Now is the time to make them an entry-point offer. An entry-point offer is a product or service designed to give the customer high value at a low cost to them. This can take many different forms, such as a consultation visit or a special sign-up offer. These offers are designed to give the customer an easy entry-point. Your focuses in this stage should be on digital advertising, content marketing, email marketing, and search marketing.

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Kamlesh Teli

Software Developer

Thinker | Web Developer | Photographer | Blogger | Digital Marketing Practitioner | Love To Dance | Bike Rider

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